Snowflake: White on White
GF Smith paper sample pack

Snowflake: White on White, was designed as a twelve piece-paper sample pack for a range of new white paper by GF.Smith. Associations that white has with purity aided the direction of this brief while exploring subtle printing processes such as UV spot varnish as well as vinyl application.
Ultimately inspired by Inuit language and their many terms for snow, the paper samples where also of different shades and textures which perfectly displayed the subtleties of both the language descriptives and the paper stock. Through custom made packaging the concept and identity is demonstrated to celebrate this new range.